BERNAMA, the Malaysian National News Agency, provider of balanced news and accurate information, is a statutory body which was set up by an Act of Parliament in 1967 and began operations in May 1968.
A five-member Supervisory Council appointed by the Yang di-Pertuan Agong is created to ensure that BERNAMA is always guided by the provisions of the Act in implementing its objectives.
BERNAMA is managed by a Board of Governors appointed by the Yang di-Pertuan Agong. The Board comprises a Chairman and six representatives each from the Federal Government and Newspapers that are subscribers of BERNAMA. They each have alternate members who are also appointed by the Yang di-Pertuan Agong.
The BERNAMA management is headed by a General Manager who is assisted by a Management Committee that implements all programmes and activities as well as decisions of the Board of Governors.
The agency has its offices in all the states in Malaysia and correspondents in Singapore, Jakarta, Bangkok and stringers or retainers in United States Of America, Nepal and Europe.
Equipped with fully computerised operations, it provides general and economic news services and screen-based real time financial information services to subscribers in Malaysia and Singapore.
BERNAMA’s role as a source of reliable and latest news is well known among local and international media including government agencies, corporations, universities and individuals nationwide.
Most Malaysian newspapers and electronic media and other international news agencies are BERNAMA subscribers. BERNAMA is operating in the information industry, which is competitive but has tremendous growth potential.
Previously BERNAMA’s news and information were only in the form of text and still photographs but with the launching of its audio-visual unit known as BERNAMA News Channel (previously known as BERNAMA TV) in September 1998, news is now available in the form of visuals.
BERNAMA is continuously conducting research to upgrade the quality of its products and services which include real-time financial information, real-time news, an electronic library, dissemination of press releases, event management, photo and video footage.
The Internet has opened up new opportunities for BERNAMA in disseminating its news and information services directly to the public. This is done through its own web sites and through other web sites. BERNAMA is also offering value-added news packages for Internet entrepreneurs maintaining their own web sites.
In order to achieve long-term success, continued investment and business development are of the paramount importance for BERNAMA.