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March 12, 2012 17:11 PM

Asean Fashion Week Puts Sarawak In A Position To Promote Unique Natural Settings

KUCHING, March 12 (Bernama) -- Sarawak Tourism Minister Datuk Amar Abang Johari Tun Openg is confident that the inaugural Asean Fashion Week here on Sept 10-16 this year will place the state in a strong position to promote its unique natural settings, including the indigenous fashion of Borneo, globally.

He said Sarawakian models would be showcased in collaboration with the Sarawak Cultural Village, as a benchmark for the event, which is sanctioned by the Jakarta-based Asean Secretariat as well as by the state and federal tourism ministries.

"We have fashion designers of international repute but they must be exposed (to the industry at the international level), while the state will gain in terms of publicity as the audience will be global," he told a media conference here today to announce the event, which will also coincide with the annual Sarawak Regatta.

The event is expected to be broadcast to global audiences through international media and satellite service providers as well as live feeds and footage of all after-parties that are held at various locations in Kuching city, including by Fox International and Fashion TV channel.

He said the Asean Fashion Week, which showcases the stylish Asean eccentricity originating from the 10-member states, would also see up to five leading fashion designers from each country competing on a regional stage, making it the fifth biggest after the big four fashion weeks held globally.

-- BERNAMA

 

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